It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option.
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Interview by: Bart Caylor and Troy Singer
It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option.
We’ve got two words for you — “strategic communication.”
In this episode, we take a look at starting with your school’s “why,” which starts with auditing all the tools in your kit.
Kicking off our conversation is Eric Henry, the President of Carousel Digital Signage, who shares with us the importance of crafting a plan around generational preferences.
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