Your Journey to Impactful Displays

Summary:

• Content comes before technology: Successful digital signage starts with knowing what message you want to share and who your audience is, without that clarity, the technology won’t deliver value.
• Location and relevance drive impact: Placing signage where audiences naturally gather and tailoring content to those spaces increases visibility, usefulness, and engagement.
• Ease of use and collaboration are critical: Systems should make content creation easier than sending an email, support multiple contributors with approval workflows, and integrate with existing data sources to keep content fresh and accurate automatically.

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Written By: Amber Ward

Before you begin your Digital Signage journey, the first question to ask yourself is: “what content will I share?” If you don’t know the answer to this question, then you shouldn’t be installing digital signage. It is easy to get excited about the technology, but people tend to let that excitement overtake the reality that it is the content that matters most. In order to communicate effectively, you must know who your target audience, and the message you are trying to communicate. This is where many digital signage systems fail: emphasizing technology and excitement over effective use and messaging.

After you have determined your target audience, you can start thinking about where that audience congregates. Which locations will your digital signage perform best? The break room is a great place to put innovation and success on display for all employees to see. The conference room is a wonderful space to remind teams of upcoming events, and the lobby works wonders for interactive displays that help visitors navigate your building.

We have always said that updating signage needs to be easier than sending an email. If everyone can create and contribute content with ease of use, the likelihood of success vastly improves. With an expanded team of content creators, a broader team can collaborate on messaging to ensure your digital signage network is populated with diverse, fresh content that offers different perspectives. Be sure your system allows for easy collaboration with content approval.

Choose a system that integrates with other data sources so that the information is automatically updated without manual intervention. This means your content is always fresh. For example, lunch menus and event calendars are probably already being entered somewhere else. Grab that information and display it. This is simply an extension of collaboration.

If you want displays that pack a punch, be sure to consider these important points. Your journey will prove successful by starting here.

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For more information on how you can create impactful displays, visit our Digital Signage Best Practices page.

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