Transforming Education and Retail Experiences

Written By: Brian Galante

Carousel Digital Signage was among the early entrants in what grew to become an expansive universe of CMS suppliers. Outlasting many of its original and subsequent competitors, Carousel software is today synonymous with making digital signage simple to use by helping organizations create compelling and timely content that keeps screens fresh and audiences engaged. 

These core benefits are shared across every business and organization that uses Carousel software. Here are some examples of how Carousel software benefits our customers and their audiences across three key verticals.

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Higher Ed

Right here in our home state of Minnesota, partnering higher ed institutions Bemidji State University (BSU) and Northwest Technical College (NTC) share many resources across their two campuses, including IT and marketing. These two departments also happen to be two of the greatest contributors to the shared Carousel Cloud network across each campus. A single IT department oversees the network infrastructure and operations on each campus, while one marketing team manages communications across two locations. 

“Carousel’s ease of use is one of the main reasons we like the system,” said Chief Information Officer (CIO) Sherry Lawdermilt, who notes that the BSU and NTC communities have been brought closer together through unified messaging and broader contribution. Carousel also makes it easy to use the same or similar content on templates branded for each campus, or target very campus-specific content to one location. No matter how we use the templates or the content, Carousel Cloud makes digital signage simple for everyone.”

K-12

The K12 Education vertical is one of the fastest growing adopters of digital signage, and Carousel Digital Signage has become a favorite not only for its ease of use but because of its scalability to serve entire school districts – and with impressive granularity. While most K12 districts favor Carousel within their lobbies, hallways and cafeterias, Three Rivers School District in Oregon is one school district that is getting the most out of their digital signage goals by bringing it inside the classroom.

“Our initial thought was to bring Carousel Cloud into the classrooms for emergency notifications, since their software is compliant with CAP (Common Alerting Protocol) for real-time emergency alerts,” said IT Network Technician Bob Giordano. “It wasn’t long before the technology-minded teachers in our community learned how easy Carousel was to use, and all the things they could do with the software to support instruction, highlight student achievements and provide other classroom information. Today, we have teachers requesting their own channels.”

It should be noted that Carousel Digital Signage also offers a Social and Emotional Learning Collection of pre-designed templates free of charge.

Retail

Retail media networks tend to be highly expansive deployments, spanning hundreds of locations and monetized through DOOH advertising. Carousel works with many regional retail businesses that want the same benefits but need software that is easy to use. Midwest retailer Acme Tools gets exactly that with Carousel Cloud. 

“We wanted to collaborate with each store individually, and use a system that was scalable to our needs and quick to update,” said Marketing Manager Autumn Graber. “We can flexibly schedule video demonstrations and information that we want our customers to see, down to the store. When that hyper-local targeting is no longer needed, we can revert to sharing the same content and playlists across the entire retail network. The workflow within our marketing department is far more efficient and improved with Carousel Cloud.”

These are just a sampling of the voices that have embraced Carousel Cloud to bring timely, up to date information to their target audiences with exceptional ease of use. We invite you to dive into the Solutions menu on our website to learn how Carousel Digital Signage can benefit your organization.

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