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The right communication tools can help you build a stronger community

In today's world, we're bombarded with information from all directions, making it hard to focus. If effective communication is the key to success, how do we achieve this amidst the distractions?

Summary:

  • Targeted, streamlined communications strengthen local government engagement: Tools like The Daily extend digital signage beyond physical screens to deliver relevant, need-to-know messages directly to mobile devices, helping city leaders communicate clearly across departments and audiences.
  • Digital signage improves operations for both public and internal audiences: By sending timely alerts, targeted notifications, and critical updates including reminders, safety messaging, and departmental communications, governments can keep employees informed and citizens connected with contextual information throughout their community.
  • Using familiar tools and measurement enhances effectiveness: Carousel’s approach supports creating content with tools users already know, delivering messages at the right moment to specific screens or groups, and tracking engagement to ensure communications are heard and acted upon.
  • Skip the deep dive >> start the conversation today.

    In today's world, we're bombarded with information from all directions, making it hard to focus. If effective communication is the key to success, how do we achieve this amidst the distractions? Enter The Daily: a direct channel to your intended audience, delivering only the necessary information without the noise.


    Local governments are often busy and understaffed, with numerous departments spread across various locations. This makes it nearly impossible to keep everyone connected and on the same page. To simplify your workload and ensure effective communication, utilize tools that streamline your tasks and help do the work for you.


    The Daily allows city leaders to take important messages direct to intended audiences, pushing need-to-know news and information to mobile devices. The service extends the reach of traditional digital signage content well beyond the facility walls, enabling seamless communications to thousands of devices, putting relevant information in the palm of your audiences hands. It creates an immediate call to action that helps guide civil servants to essential destinations for tasks such as training completion, video viewing, annual enrollment, and any other matters demanding their attention. Share one message across multiple screens or send targeted messages to specific buildings, departments, or groups of people. Deliver these messages at the right time and ensure they disappear when they are no longer needed.

    How digital signage improves communication in your city:


    1. Targeted Content: Send people information on a need-to-know basis ensuring your communications are being heard and received.


    2. City Wide Notification: Notify departments in an instant through daily feeds, zone alerts, and full screen alerts.


    3. Data-Driven: When you have a data-driven communication framework, you can measure audience engagement, including responsiveness to each call to action.


    4. Tools you know and love: You’re busy. You don’t have time to learn new software or train new people. With Carousel you can use the tools you know and love (Microsoft Suite ring a bell) to create content. A seamless workflow that makes it even easier to develop and distribute your communications through Carousel.

    Effective uses of Digital Signage in local government:

    City Hall - Employee Communication

    Effective communication within City Hall is crucial for keeping employees informed and connected.

    - Send timely reminders for town hall meetings, ensuring employees who need to attend are notified and provide a direct link to the video
    for those unable to make it.


    - Promote professional development opportunities, offering resources that benefit both the organization and the community.


    - Share internal job openings to encourage career growth within the organization.


    - Ensure everyone completes necessary health benefit enrollment forms by the deadlines.

    An exceptional employee experience serves as the foundational pillar upon which an outstanding customer experience is built. When you
    effectively communicate to employees across your City Hall you enhance the overall experience for the community at large.

    Fire Department: 

    In the Fire Department, effective communication is equally vital.

    - Recognize firefighters for their dedication and bravery, ensuring they feel valued and appreciated.


    - Keep everyone updated on the latest fire safety regulations to maintain compliance and safety standards.


    - Share detailed shift schedules to ensure smooth operations and coverage.


    - Streamline the plan check process by clearly communicating updates and requirements for permit submissions.

    By prioritizing clear and timely communication, you departments can foster a connected, informed, and motivated workforce that also
    benefits the community.

    Parks and Recreation: 

    Effective communication within the Parks and Recreation Department is essential for maintaining smooth operations and ensuring staff engagement.


    - Send timely updates about upcoming community events and activities, ensuring all team members are aware and can prepare accordingly.


    - Offer professional development opportunities to enhance skills and knowledge, benefiting both staff and the community they serve.


    - Recognize and celebrate the dedication and achievements of employees, acknowledging their contributions to the community.

    By connecting your team effectively, you enhance the overall experience for the community, ensuring a well-coordinated and enthusiastic
    department that truly serves its residents.

    There are many departments that span a local government. I’m sure you can see from the examples listed above how digital signage can help improve communication. From individual messages to city-wide mass notifications, Carousel can help you target specific audiences and bring fast, effective communication to the public in seconds. Whether you're reminding employees about town hall meetings, updating firefighters on safety regulations, or informing parks and recreation staff about upcoming events, Carousel ensures your messages are tailored and timely. Put essential information in the palm of their hands with Carousel.

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