Quick Serve Restaurant Service

Carousel Cloud software from Carousel Digital Signage is now live in 47 quick-serve restaurant locations across the southeast of Pennsylvania and Delaware. The franchise organization, headquartered in Lititz, PA, adopted Carousel Cloud to simplify employee communications with back-of-house digital displays, with potential expansion into customer-facing areas.

As a franchisee under a major global quick-service restaurant brand, the organization follows corporate guidance for technology upgrades while also enjoying the flexibility to procure and install solutions that enhance day-to-day operations. “As the business evolves, so does technology,” said an Operations Supervisor for the franchise group. “Corporate upgrades the technology architecture about every five years, including components like point-of-sale systems, digital menu boards, and drive-thru systems.

”The Operations team oversees the ordering, installation, and maintenance of these systems across their locations. With this responsibility also comes the opportunity to introduce independent technology solutions that support their operational goals — such as back-of house digital displays to foster a stronger corporate culture and deliver key messaging more effectively.

“We receive frequent training updates, new product launches, promotional incentives, and operational initiatives from corporate,” said the Operations Supervisor. “Traditionally, this was all handled via printed materials. But paper communications quickly became overwhelming and ineffective. We wanted a dynamic, easily managed solution to modernize our internal communications.”

Carousel Cloud now enables the franchise to share essential information with employees, such as referral programs, college tuition benefits, and employee recognition messages. Ease of use and centralized content management were top priorities — and major reasons for selecting Carousel Cloud. Another decisive factor was Carousel Digital Signage’s seamless interoperability with Apple TV devices.

“Previously, we used a digital signage solution that relied on updating USB sticks manually from location to location,” the Supervisor recalled. “We later upgraded to a media player-based system but faced challenges with remote management. Thanks to an existing technology partnership with Apple, Carousel was recommended as a leading cloud based content management system that allowed remote content updates and device management through Apple TVs. Best of all, it kept things simple and user-friendly — a huge improvement.”

Operating in the cloud greatly improved accessibility for network operators. Content updates could be made quickly and dynamically across the entire network. Placement of digital signage near employee clock-in areas ensured that staff interacted with the screens daily, maximizing visibility.“Everyone looks at the screen for at least 30 seconds a day, and over time, employees engage with the content for longer,” said the Supervisor. “Because the information is relevant and helpful to them, it becomes part of their daily routine.”

The technology partnership with JAMF, a mobile device management company specializing in Apple products, further enhanced security and device management for the digital signage network.Ultimately, while technology plays a crucial role, the driving focus behind the deployment was always on people.

“We are an organization that puts our employees first,” said the Supervisor. “Clear, consistent communication helps keep employees engaged and informed. It’s not just what you do — it’s how you communicate what you do. Our digital signage network helps improve crew retention, boost engagement, and celebrate employee achievements across every location.”